Blue Heron Living Concierge
Privacy Policy

PRIVACY STATEMENT

Last Updated: August 4, 2017

Personal Assistants Inc. (collectively, "Personal Assistants" or "we") provides this Privacy Statement to let you know how we collect, use, and share your information when you use the Personal Assistant Service (herein referred to as "The Service") or Personal Assistant App (herein referred to as "App"). This Privacy Statement applies to the products and services offered by Personal Assistants Inc. Key points about our information practices:

  • Collection

    We may collect information about you and your vehicle, such as prefix, first name, last name, physical address, requests made to The Service and vehicle location, through your use of our products or services, and through dealers and others who provide information to us. See below to learn more.
  • Use

    We may use your information to provide you with personal assistance and concierge services, look up your past requests when needed, recognize your account when you contact us, improve the quality, safety, and security of The Service, to develop new products and services, and for marketing. See below to learn more.
  • Sharing

    We may share your information to provide you with products and services, to improve the quality, safety, and security of The Service, to comply with applicable law, to respond to your requests, and to allow recipients to use for marketing or other purposes subject to your consent where required. See below to learn more.
  • Choices

    You have choices regarding how we use and share your information for marketing and other purposes. See below to learn more.
  • Your Obligations

    Given the nature of The Service, there may be times when someone other than you is using The Service we provide to you (for example, you let someone else drive your vehicle or use your phone or The App). We rely on you to inform such person about this Privacy Statement and the privacy choices you have made.
  • Cookies and Tracking

    We may use cookies and similar technologies to help provide The Service, understand and to customize your preferences. See below to learn more.
  • Third Party Products and Services

    In connection with The Service, you may ask us to contact a third party on your below and allow us to share your information with that third party. We cannot be responsible for that third party contacting or marketing services to you nor can we be responsible for that third party if they share your information with other parties. It is your responsibility to inform us that you do not want your information shared with every request made to The Service. See below to learn more.
  • Access and Update

    You may access your account by contacting The Service in one of the following ways: Calling the toll free number provided to you when you were enrolled in The Service, sending an email to the email address you were given when you were enrolled in The Service, sending a text message to the short code your were given when you were enrolled in The Service, submitting an online request on the Personal Assistant website, submitting a request through the Personal Assistant App you were given access to when you were enrolled in The Service. See below to learn more.
  • California Privacy Rights

    California residents have certain rights regarding the personal information we disclose to third parties for their own marketing purposes. See below to learn more.
  • Security Measures

    We maintain reasonable and adequate security controls to protect your information and require our service providers by contract to do the same. See below to learn more.
  • Retention

    We keep information for as long as necessary to provide The Service, operate our business, and comply with legal obligations. See below to learn more.
  • Changes

    We will notify you of any material changes by posting the updated version of this Privacy Statement and taking other steps as needed. See below to learn more.
  • Contact Us

    Please contact us by phone call, email, online submission, text message, app submission or US post mail with any questions. See below to learn more.

INFORMATION WE MAY COLLECT

We may collect the following information through your use of The Service, and otherwise with your consent. We may also collect your information from dealers, licensees, partners, service providers, and independent third party sources. The types of your information that we may collect include:

  • • Information about you and your account(s) with us: such as your prefix, first name, last name, physical address, telephone number, e-mail address and any other information you may disclose to us in the process of utilizing The Service.
  • • Information about your vehicle: such as vehicle identification number (VIN), year, make and model of your vehicle and your GPS location only obtained by using The App to make requests.
  • • Information about your device and how you interact with our The Service, including apps and websites: such as IP address, browser type, unique device identifier, cookie data, associated identifying and usage information from your mobile phone, laptop, or other device.

HOW WE MAY USE YOUR INFORMATION

We may use your information in order to:

  • • provide The Service
  • • improve the quality, safety, and security of our Service
  • • develop new products and services
  • • maintain customer relationships and communicate with you
  • • administer your account(s) and process your payments for products and services at your request
  • • operate our websites and applications, including online registration processes
  • • provide customer and vehicle support and service (for example, recall information, servicing and maintenance or warranty service)
  • • provide updates
  • • evaluate the quality, safety, and security of The Service
  • • for research, evaluation of use, and troubleshooting purposes
  • • protect the safety of you or others
  • • perform marketing, including interest based marketing and advertising (with necessary consents)
  • • administer your participation in surveys, promotions and offers
  • • customize and improve communication content and your experience with The Service and
  • • comply with legal, regulatory or contractual requirements

Where required, we will anonymize your information in a way that it can't reasonably be associated with you or your vehicle. We may use anonymized information or share it with third parties for any legitimate business purpose.

Communications with you in connection with these uses may be via phone call, e-mail, text message, app notification, mail and other electronic messages, through the in-vehicle equipment if so equipped or via our websites and applications. See “Choices” below to learn how to manage your communication preferences.

HOW WE MAY SHARE YOUR INFORMATION

We may share your information as follows for the uses described below (and where required we will obtain additional consent or anonymize the information):

Emergency Service Providers: With emergency service providers, such as law enforcement, roadside assistance providers, and ambulance providers, in order to deliver related services.

Business Partners and Independent Third Parties: With business partners, for research and development purposes (for example, improving our services), dealers, for service maintenance of your vehicle, and marketing activities. We may also share data with third parties where you have elected to receive a service from them and authorized them perform services on your behalf (for example having a restaurant make reservations for you) or for promoting joint marketing programs.

Service Providers: With our service providers who work on our behalf in connection with the above uses, such as wireless service providers (e.g. AT&T), companies that administer the communication support of the in-vehicle telematics equipment, host and/or operate our website, send communications, perform data analytics, credit card processors, or system providers necessary to process, store, or manage credit card information (we will not otherwise share your credit card information).

Where Required or Permitted by Law: As required or permitted by law, such as in conjunction with a subpoena, government inquiry, litigation, dispute resolution, or similar legal process, when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, to detect, investigate and prevent fraud, or to conduct screening to ensure you are not on any government list of restricted parties.

YOUR CHOICES

You have certain choices regarding how we use and share your information, such as for marketing and related purposes. Please contact us to make choices about telephone, email, text message and other communications. See “How To Contact Us” below.

If you exercise choice regarding certain marketing communications, your information may still be used for the other purposes described in this Privacy Statement (for example, utilizing The Service and for vehicle support and service), including marketing communications where you have not exercised choice, or communications we are required or permitted by law to send to you (for example, certain types of transactional or account-related messages).

YOUR OBLIGATIONS

The nature of our The Service means that there may be circumstances where you might let someone else use a The Service that we provide to you (for example, you let someone else use your phone or The App to contact us or submit request(s) to The Service). It is important that if you do let someone else use one of The Service that you inform them of this Privacy Statement and of the privacy choices that you have made.

If you sell or otherwise transfer your phone, it is your responsibility to delete all information (such as the phone number to utilize The Service and/or The App) from the phone. If you change your phone number, name or email address, it is your responsibility to contact us to have us update the information on your account.

COOKIES AND OTHER TRACKING TECHNOLOGIES

Our website(s) use cookies, web beacons, pixels and other tracking technologies (“cookies”) to gather information about your visit, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit. We use cookies to measure website activity, remember your preferences, maximize the performance of our website and services, and customize your experience.

We may also combine this information with other information collected online or offline about you, including information provided by third party sources, and it may be used or shared for the purposes described in this Privacy Statement.

Similarly, we may also place cookies in our emails to measure the effectiveness of our email campaigns by identifying the individuals who open or act upon an email message, when an email message is opened, how many times an email message is forwarded, the type of software, device, operating system and browser used to deliver the email and any URL accessed through our email message.

Please also refer to your browser Help instructions to learn more about cookies and other technologies and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer, or change browsers. If you choose to decline cookies, some of the functionality of a website may be impaired.

California Do-Not-Track. At this time, we do not honor website browsers' "do not track" signals. However, you may refuse or delete cookies, and otherwise express your choices on marketing issues as described above.

THIRD PARTY SERVICES, APPLICATIONS AND WEBSITES

Certain third party services or applications (for example, your carrier data plan, navigation services) you download, that are pre-installed, or which you may sign up for may have separate user terms and privacy statements, which are independent of our Privacy Statement. We are not responsible for the personal information practices of these third party services or applications. We recommend that you carefully review the user terms and privacy statement of each third party service or application prior to signing up, downloading, or using them.

Similarly, our websites may contain links to independent sites outside of and not controlled by us, such as those belonging to dealers or the vehicle manufacturer. We are not responsible for these sites, their omissions, policies, or content of the websites or for the personal information practices of such third parties. We recommend that you read the privacy policies of these third parties before making a decision to use the site or provide your personal information to the site operators.

ACCESS AND UPDATES TO YOUR INFORMATION

You can access your account via The App to view your information in your account. You may also contact us, as provided below, to learn about how to access, review, correct, update, or delete the information about you in our records. We may need to retain certain information for recordkeeping purposes, to complete any transactions that you began prior to your request, or for other purposes as required or permitted by applicable law.

Please Note: We do not provide access to internal account notes or voice recordings made during the utilization of The Service. We generally do not release those records (including audio records) unless we receive a subpoena or are otherwise required by applicable law.

CALIFORNIA PRIVACY RIGHTS

If you are a California resident you have the right to request information from us regarding the manner in which we share certain categories of your personal information with third parties, including affiliates, for the third parties' direct marketing purposes. California law provides that you have the right to submit a request to us at our designated address and receive the following information:

  • • The categories of personal information we disclosed to third parties for the third parties' direct marketing purposes during the preceding calendar year; and
  • • The names and addresses of third parties that received such information, or if the nature of their business cannot be determined from the name, then examples of the products or services marketed.
You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. See “How To Contact Us” to make a request.

HOW WE SAFEGUARD YOUR INFORMATION

We maintain reasonable and adequate technical, administrative, and physical security and confidentiality measures designed to help protect your information from unauthorized access or acquisition. We also require by contract (other than in emergency situations) that third party services providers acting on our behalf or with whom we share your information also undertake to provide such security and confidentiality measures in accordance with industry standards.

HOW LONG WE KEEP YOUR INFORMATION

We may keep the information we collect for as long as necessary to provide The Service to you, to operate our business, to enable us to communicate with you, for our safety, research, evaluation of use, or troubleshooting purposes, or to satisfy our legal or contractual obligations. Where required, we will anonymize or dispose of the information we collect when we no longer need it for the uses described above.

DATA TRANSFERS

We store your information in the United States where we or our service providers maintain servers. We provide appropriate protections for transfers as required by law data transfers. We implement standard contractual clauses and other mechanisms to protect such data.

CHANGES TO THIS PRIVACY STATEMENT

We may need to update this Privacy Statement from time to time as our business and products or services expand or change, or as required to by law. If we do, we will post the updated version of the Privacy Statement on our website, and ask for your consent to the changes if legally required.

HOW TO CONTACT US

If you have concerns or questions regarding our consumer privacy practices or this Privacy Statement, please visit our website(s), or call us at (877) 235-1411 with questions. You may also contact the Privacy Manager by mail at Personal Assistants Inc. 16990 Dallas Parkway Suite 200, Dallas, TX 75248 or by email at info@personalassistants.com.